Charlotte Tilbury has tapped Celine Dion to star in its 2025 holiday campaign alongside brand ambassadors Jourdan Dunn and Quenlin Blackwell.
The 57-year-old singer features in the Puig-owned brand’s ‘Star Confidence’ Christmas campaign, which aims to celebrate “confidence, joy, kindness and love” through make-up and music.
Dion is one of the bestselling recording artists of all time, with hits such as ‘My Heart Will Go On’ and having sold more than 200 million albums worldwide.
Her song ‘I’m Alive’ is used as the soundtrack of the campaign.
“Celine is a true icon – not just a record-breaking superstar, but a woman of extraordinary strength, humour and heart, whose voice and story have touched millions,” said brand founder Tilbury.
“The way she has turned challenges into power is beyond moving.
“She embodies everything I believe in – resilience, determination and the power to transform lives. She is a true inspiration.
“This celestial campaign perfectly captures the raw, unstoppable magic of her spirit, passion and positivity.”
Charlotte Tilbury is known for tapping A-listers for its Christmas campaigns, with singer Kylie Minogue, actor Richard E Grant and model Kate Moss starring in its 2024 offering.
In the 2025 holiday campaign, Dion is wearing a selection of new limited-edition Charlotte Tilbury items.
These include Hollywood Instant Look in a Palette in Pretty, Glowing; Hollywood Instant Look in a Palette in Dreamy, Bronzed; and Big Lip Plumpgasm in Strawberry Chocolate.
The campaign is the latest collaboration between the duo, following more than a decade of “moments” together in both beauty and music.
“I am honoured to join my dear friend Charlotte for this magical holiday campaign,” said Dion.
“I have always believed music and beauty can uplift and inspire confidence.
“I hope this campaign reminds everyone that confidence is the greatest gift you can give yourself – because when you feel alive and empowered, anything is possible.”
Celine Dion has sold more than 200 million albums worldwide
What to expect from Charlotte Tilbury’s holiday gift sets 2025
Charlotte Tilbury’s ‘Star Confidence’ holiday campaign is promoting the brand’s ‘Magic
Gifting Universe’ – Christmas collections featuring its bestsellers and award-winning formulas.
This includes new fragrance Star Confidence – “an irresistible addition to the Fragrance Collection of Emotions that encapsulates Celine’s star confidence,” read a statement from the brand.
The floral scent comprises notes of jasmine sambac absolute, davana oil and patchouli oil, infused with 84% naturally derived ingredients.
Charlotte Tilbury’s Beauty Treasure Chest is also on offer, which is the brand’s biggest advent calendar to date.
The brand’s celestial beauty gifts are adorned with Charlotte Tilbury’s exclusive Star Confidence constellation design, featuring mystical unicorns and magic keys.
These coffrets range from keepsake tins and baubles, to luxury clutch bags and stocking fillers.
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