China's attitude towards anti-ageing products

Published: 15-Jun-2020
Marketing

Mintel's report focuses on consumer attitudes towards ageing and the use of anti-ageing products

Providing the most comprehensive and up-to-date information and analysis of the attitudes towards anti-ageing products market, and the behaviours, preferences and habits of the consumer.

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report focuses on consumer attitudes towards ageing and the use of anti-ageing products.

The anti-ageing beauty market in China will continue to grow with strong consumer demand but is facing changing dynamics. Younger consumers in their 20s are increasingly participating in the category and hope to prevent the appearance of signs of aging.

Lifestyle has become the second most important factor in skin aging, urging brands to act on aging caused by lifestyle. Traditional skincare products may face challenges as beauty supplements and even cosmetic surgery become more commonplace.

Written by Alice Li, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

For more information on the report, click here.

See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

Beauty’s overconsumption problem and the movement tackling it

Read more
The underconsumption in beauty movement is soaring due to societal, economical and environmental factors, creating a long term behavioural shift the industry cannot ignore

Trending Articles

  1. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. Bath & Body Works apologises for 'white supremacist' candle, resold for hundreds of dollars The Snowed In holiday candle design was compared to robes worn by the racist group Ku Klux Klan
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Jo Malone London taps Bridgerton’s India Amarteifio to front new scent layering campaign The actor, who starred in Queen Charlotte: A Bridgerton Story, fronts Uniquely You – a campaign aimed at ‘curious about scent layering’ Gen Z to help expand the British fragrance brand’s reach
  5. L’Oréal Paris collab sees Mugler return to beauty after 15 years The limited-edition colour cosmetics collection, created with L’Oréal Paris, marks the French fashion house’s first beauty launch in 15 years, with Kendall Jenner fronting the campaign

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

Beauty’s overconsumption problem and the movement tackling it

The underconsumption in beauty movement is soaring due to societal, economical and environmental factors, creating a long term behavioural shift the industry cannot ignore
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

What’s behind beauty’s innovation drought?

With Mintel reporting that beauty innovation has hit a ten year low, Cosmetics Business looks into the reasons behind beauty’s reliance on ‘renovations’
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Inside the dermatologist vs sustainable skin care battle

Where do planet-friendly principles fit when results are demanded without compromise? Becki Murray explores if there is ever a ‘get out of jail free’ card when it comes to sustainability
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Gen Alpha: friendship and fun are key to winning over ‘mini-Millennials’

Beauty brands need to future-proof themselves for the next generation of consumers, as Andrew McDougall, Mintel's Director of Beauty & Personal Care Research, explains
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

‘Accessible’ at-home LED devices are driving beauty tech’s next era of growth

The at-home beauty tech market is thriving once again thanks to more innovative LED facial devices launching from unexpected players
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The unlikely lip products that have now become make-up disruptors

From balms that shine like a gloss, to matte-meets-moisture liquid lipsticks, hybrid formulas are revamping the lip category like never before. Cosmetics Business explores the trend
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

The new high-tech rules of beauty pop-ups

This year’s beauty pop-ups waved goodbye to stale store settings, opting for phygital interaction and the experiential to raise brand awareness and sales among Gen Z and millennials
Subscribe now