Christian Dior boosts LVMH\'s spike in sales

Published: 1-Feb-2013
Finance

Group revenue up 19%


The luxury products group LVMH has singled out results from Parfums Christian Dior as one of the highlights in 2012 when the group increased revenue by 19% to €28.1bn. Sales went up 12% in fourth quarter while operating profits rose 13% to €5.9 billion. Net profits went up 12% over 2011 to €3.4bn.

The group's perfumes and cosmetics sales increased by 13% last year (+8% in organic terms) to €3.6bn with profits in the sector rising by 17% to €408 million. An excellent performance was reported from Christian Dior based on the strength of mainstream products including Miss Dior and J'Adore. Dior Addict Lipstick maintained its lead position in markets and sustained growth came from the Prestige skincare line. La Petite Robe Noire, the new fragrance from Guerlain, helped generate strong growth for the enterprise. Parfums Givenchy also posted a strong performance.

The perfumes and cosmetics distributor Sephora reported gains in market share across its regions. New stores were opened in Denmark and Sweden and several stores were refurbished in New York. Sephora continued expansion in China and sped up renovation of its existing network. Debut stores were also opened in Brazil and in India.

The group says that it has entered 2013 with confidence with the aim of increasing a global leadership position in luxury products through innovation and expansion in high growth markets.

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