Clarins has launched Radiance-Plus Golden Glow Booster for Body (£26), following the successful launch of its version for the face in 2014.
Presented in a sleek dropper bottle, just four to six drops of the concentrated self-tan added to a regular body moisturiser is said give skin a healthy glow. Users are encouraged to follow up with daily application to achieve the desired colour, then reduce the amount to maintain the tan.
The odourless formula contains a high concentration of tanning ingredients that interact with amino acids in the corneal layer to activate colouring of the skin, along with aloe vera for softness.