The make-up market lost some of its colour in Peru in 2015, slipping 3% in value according to Euromonitor International – a sharp contrast to the 8% growth of the previous year and a reflection of a deceleration in the economy. As a result, in 2015 most manufacturers
Colour cosmetics, Peru, 2016
The make-up market is fading out in Peru since 2015, despite women caring for their appearance
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
Read moreWith Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Think locally: Strategies for success in Southeast Asia's beauty markets
Southeast Asia comprises lucrative but very diverse beauty and personal care markets, so targeted approaches are recommended for brands eyeing this region, as Reena Karim-Hallberg, Michael Tatarski, Poorna Rodrigo and Jens Kastner write
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