Refy has teamed up with beauty retail giant Sephora to try and conquer the European market.
The viral UK make-up brand is making its debut on the LVMH-owned retailer’s European website from 17 August.
Due to demand, the entry deadline for the Pure Beauty Awards has been extended until 24 July! Don't miss your chance to gain recognition from industry experts and consumers alike. Click here for more information.
A further rollout to 57 Sephora stores in 13 countries will follow on 31 August, including in France, Italy, Spain, Turkey and Poland.
The launch is Refy’s biggest retail expansion to date and marks a “significant milestone” in the brand’s global growth journey, the company said in a statement.
Further afield, Refy has also expanded in markets outside of Europe, entering Sephora in the US, Canada and Middle East.
Refy is also now available in retailers Space NK, Selfridges and Brown Thomas in the UK and Ireland.
Founded in 2020 by Jess Hunt and Jenna Meek, Refy gained prominence with must-have viral products, such as Lip Sculpt lip liner and Brow Sculpt for shaping and setting brows.
“This launch is an incredibly exciting milestone for Refy and one we have been working towards for a long time," said Hunt, Refy’s Creative Director and co-founder.
"We have built an amazing community across Europe through direct-to-consumer (DTC) and our social channels.
“And we are so excited to finally bring Refy into Sephora stores across the region, allowing customers to discover and experience Refy in real life.”
Meek, Refy’s CEO and co-founder, added: “Europe has always been an important market for us and we have already seen incredible demand from customers across the region.
“Launching with Sephora Europe is a huge moment for the business and a testament to the strength of our community, products and team.
“We can not wait to introduce Refy to even more customers across Europe.”
