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Hair care – Tailored tresses
Increased innovation in hair care has resulted in a more segmented offering that caters to a diverse range of hair types. Oils of all kinds continue to dominate NPD as both ingredients and as products in their own right as consumers look for traditional and natural ways to nurture hair. Consumers are also taking a more holistic approach to hair care and looking at improving the look of hair via better scalp health and the use of nutricosmetics. Meanwhile, salon style products for at-home use cater to time and cash poor consumers but people are willing to spend more money on high end products if it means greater efficacy or a more luxurious experience
Skin care – The stretchmark conundrum
Stretchmarks are a common skin problem that can affect anyone who gains or loses weight quickly including pregnant women, athletes and adolescents. While there\'s no definitive solution to stretchmarks, creams, oils, laser treatments and aesthetic procedures are available to diminish their appearance.