Estée Lauder Companies names Mattel veteran Senior VP, Global Marketing, at Clinique

By Amanda May | Published: 20-Oct-2026

Krista Lee Berger, previously Senior VP and Global Head of Barbie & Dolls at Mattel, has been appointed Senior VP, Global Marketing, at Clinique, responsible for the skin care brand’s global marketing strategies

The Estée Lauder Companies (ELC) has appointed Mattel executive Krista Lee Berger as Senior VP, Global Marketing, at Clinique.

Berger is in charge of the skin care brand’s new global marketing strategies and delivering “modernised communications that strengthen Clinique’s relevance with a new generation of consumers around the world”.

She will work with regional and affiliate partners around the world to shape Clinique’s “next chapter of growth”, and report to Michelle Freyre, ELC’s Global President, Dermatological Brands.

Berger most recently served as Senior VP and Global Head of Barbie & Dolls at Mattel, where she led brand strategy, product innovation, licensing, partnerships, retail and entertainment.

“Krista is an inspiring leader who is globally recognised for transforming iconic brands into culturally relevant businesses, bringing decades of marketing experience, strong commercial acumen, creative energy and a deep respect for brand equity,” said Freyre.

“I am excited to welcome Krista to ELC s and look forward to working with her and the Clinique team to build on the brand’s strong heritage and unlock its future growth.”

As Senior VP and Global Head of Barbie & Dolls at Mattel, Berger aligned teams across more than 100 markets behind a unified brand and commercial strategy.

She is also cited as having played a “pivotal role” in shaping the global brand strategy for Barbie The Movie, helping drive buzz and cultural relevance.

Berger has worked at Mattel in various leadership roles from 2008 to 2026.

She also led the turnaround of doll American Girl from 2023 to 2024, modernising the brand’s narrative and strengthening its commercial fundamentals across pricing, distribution and talent.

Berger has received several industry honours, including Ad Age’s Marketer of the Year and 40 Under 40, as well as recognition from Time’s Best Inventions 2025 for “Barbie You Create”.