Consumers open their wallets for trichology-inspired and natural hair products

Published: 16-Aug-2017

Hair care is the beauty category that keeps on giving as value sales grow steadily in all areas, with both premium and mass reaping rewards. Katie Middleweek reports

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There is no doubt that hair care is one of the top priorities for today’s beauty consumer – and they are very happy to put their money where their tresses are when it comes to making their barnet look good.

Recent figures from Euromonitor International would seem to confirm this point, showing growth across all sub-sectors and indicating that total value sales have grown by 3.4% to total US$72.17bn in the past year.

Breaking this down by region, Asia Pacific accounts for the strongest share of sales, at $22.63bn, a growth of 3.7%, while North America is next with $13.94bn, followed by Western Europe with $13.82bn. Latin America, as always, is a strong contender here with a share worth $11.52bn while the Middle East & Africa, Eastern Europe and Australasia make up the rest of the total in turn.

Source: Euromonitor International. * = 2016

Source: Euromonitor International. * = 2016

Prestige Poise

Hair care is an area that has always had a prestige appeal and there is no doubt that while the mass market for hair care will always be strong, welcoming new product after new product to the shelves, prestige is certainly shoring up the rest of the category very successfully.

NPD, which tracks the prestige market specifically, has seen the market flourish and innovation broaden the category. June Jensen is Director of NPD’s UK Beauty Division and she tells SPC that buying hair care now is

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