Cosmoprof CBE ASEAN 2026 opens today at the Queen Sirikit National Convention Center – QSNCC in Bangkok, welcoming the international beauty community from 24 to 26 June. As the leading beauty trade exhibition in Southeast Asia covering all sectors of the industry, the event reaffirms its role as a strategic meeting point in one of the most dynamic and promising markets worldwide.
Now in its 5th edition, the event continues to grow as a privileged business platform for international brands, manufacturers, distributors, retailers, and beauty professionals interested in developing new opportunities across Thailand, ASEAN and the wider Asia-Pacific region. The 2026 edition welcomes more than 730 exhibitors, marking a 12% increase compared to 2025. The event spans 6 halls across two floors and covers an expanded exhibition area of 33,000 sqm, 30% larger than the previous edition. The exhibition area reflects a balanced composition of domestic and international companies, with 47% from Thailand and 53% from overseas markets. In terms of the exhibition offering, Cosmoprof CBE ASEAN, dedicated to branded finished products and located on the G Floor – Halls 1 to 3, accounts for 48% of the total exhibition area, while Cosmopack CBE ASEAN, focused on the supply chain and hosted on the LG Floor – Halls 5 to 7, represents 52%.
Launched for the first time in 2026, Cosmopack CBE ASEAN brings together companies specialised in ingredients, formulation, contract manufacturing, private label, packaging, machinery, printing and labelling, and full-service solutions. Its debut in Bangkok marks a natural and strategic step, reflecting Southeast Asia's growing role as a hub for manufacturing, product development and beauty innovation, while creating new business opportunities for suppliers, brands and buyers worldwide.
The show is expected to attract 25,000 visitors, including more than 550 highly qualified buyers from Thailand, ASEAN countries, India, Asia-Pacific and Europe, representing a 30% increase compared to 2025
The growth of Cosmoprof CBE ASEAN also reflects Thailand's increasing role in the international trade exhibition and business events landscape. This positioning is supported by the Thailand Convention and Exhibition Bureau – TCEB, the government agency dedicated to promoting Thailand as a leading global MICE destination.
"Our vision at TCEB is to connect world-class exhibitions like Cosmoprof CBE ASEAN with international participants, elevating Thailand's trade show ecosystem to new heights. MICE business plays a vital role in driving economic growth across multiple industries while creating opportunities for Thai entrepreneurs to thrive. Cosmoprof CBE ASEAN's distinguished reputation and quality make it the perfect platform for showcasing Thailand's capabilities. Being part of this prestigious event is a delight, and more importantly, it allows us to support the growth of Thai entrepreneurs in the global beauty industry—their success is Thailand's success," said Dr. Supawan Teerarat, President of Thailand Convention & Exhibition Bureau (TCEB).
Cosmoprof CBE ASEAN 2026 will also feature 5 International Country and Region Pavilions – Italy, Taiwan, South Korea, China and Thailand – offering buyers and professionals a curated international showcase and strengthening the show's role as a gateway for brands and manufacturers seeking to expand in Southeast Asia.
A special spotlight is placed on Italy, named Country of Honour for the 2026 edition. With 20 participating companies, the Italian Country Pavilion, organized by ITA – Italian Trade Agency in cooperation with Cosmetica Italia, the Italian Personal Care Association, will present a curated showcase of Italian beauty companies across different sectors of the industry.
