Coty to enter into fragrance partnership with Piaggio under the Vespa name

Published: 17-Feb-2014
Fragrance

Duo of fragrances for men and women expected to be unveiled in May of this year

Coty to enter into fragrance partnership with Piaggio under the Vespa name

Coty and Piaggio Group, European manufacturer of two-wheel motor vehicles, have announced the formation of an exclusive partnership to create, develop and distribute a signature duo of fragrances for men and women under the Vespa name.

The fragrances are expected to debut in May.

See more

You may also like

Colour Cosmetics
L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

Read more
L’Oréal, Coty and Kering have come to an agreement for the early transfer of the Gucci Beauty licence and a termination fee of £400m will be paid to incumbent Coty

Trending Articles

  1. L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected L’Oréal, Coty and Kering have come to an agreement for the early transfer of the Gucci Beauty licence and a termination fee of £400m will be paid to incumbent Coty
  2. Estée Lauder Companies executive Kendal Ascher’s cause of death revealed Estée Lauder Companies Kendal Ascher died at his New York, US, apartment in February after feeling lightheaded while having a shower, with his husband, William Howe, attempting to help him before he passed away in his arms
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis: How can Coty plot its fragrance future without Gucci? Coty has work to do to fill a Gucci-sized gap in its fragrance portfolio, with L’Oréal set to take on the licence in 2028. Cosmetics Business speaks to experts about what the beauty conglomerate needs to do next
  4. Updated: Vegetable-inspired fragrances are continuing to flourish in 2026 A growing number of perfume brands have been tapping into garden-based scents for their fragrance launches in 2026. Cosmetics Business gets to the root of the trend and explores how this unique fragrance offering is developing
  5. Charlotte Tilbury Beauty to enter Boots stores across the UK The Puig-owned cosmetics brand is set to expand into selected Boots stores across the UK as the strategic partnership unites two powerhouses in British beauty

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Colour Cosmetics
L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

L’Oréal, Coty and Kering have come to an agreement for the early transfer of the Gucci Beauty licence and a termination fee of £400m will be paid to incumbent Coty
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Analysis: How can Coty plot its fragrance future without Gucci?

Analysis: How can Coty plot its fragrance future without Gucci?

Coty has work to do to fill a Gucci-sized gap in its fragrance portfolio, with L’Oréal set to take on the licence in 2028. Cosmetics Business speaks to experts about what the beauty conglomerate needs to do next
Fragrance
Rapper Megan Thee Stallion is the latest celebrity to enter fragrance

Rapper Megan Thee Stallion is the latest celebrity to enter fragrance

The Grammy award-winning artist has entered fragrance with her first scent, Hot Girl Summer, created in partnership with Coty. Megan Thee Stallion follows in the footsteps of singers Arianna Grande and Billie Eilish, who both have fragrance lines
Fragrance
Boss expands Bottled franchise to women’s fragrance and taps ‘powerhouses’ for the campaign

Boss expands Bottled franchise to women’s fragrance and taps ‘powerhouses’ for the campaign

The Coty-licensed fragrance brand has tapped actress Jessica Chastain, singer Becky G and athlete Tara Davis-Woodhall to front the launch of Boss Bottled Beyond for Her, the first female scent in the Boss Bottled franchise
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend

Gen Z are still the most sought-after beauty demographic, but for influence, not spend

With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Coty faces lawsuit over licence dispute for David Beckham’s fragrance brand

Coty faces lawsuit over licence dispute for David Beckham’s fragrance brand

The lawsuit is seeking damages of up to $41 million over allegations that allege Coty, the French beauty giant, sold former England football player David Beckham’s fragrances in US petrol stations
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
The beauty industry’s most impactful moments from the past 25 years

The beauty industry’s most impactful moments from the past 25 years

In honour of the Pure Beauty Awards turning 25 this year, CB reflects on the most important moments in beauty over the past two-and-a-half decades, and what this means for the future of the industry
Subscribe now