Central to this year’s showcase is the theme of Innovation in every drop, a concept that reflects both scientific precision and a commitment to responsible beauty.
From cutting-edge actives and high-performance functional ingredients to botanicals and fragrance expertise from Iberchem and Parfex, visitors can expect not only new ingredient technologies, but also a series of innovative and inspiring formulations, together with an interactive space designed to bring performance and sensoriality to life.
At in-cosmetics, there will be a beauty actives breakthrough, and a new era for the iconic Matrixyl®. For #MatrixylLovers, the wait is over. Backed by 35 years of peptide expertise, Croda Beauty will introduce the next-generation Matrixyl innovation, which is smarter, faster, and more powerful than ever.
Don’t miss the opportunity to discover this new breakthrough technology. Alongside this, the SphingoCARE™ range will highlight the importance of barrier-focused skincare, offering biotechnology-derived ceramides tailored to diverse formulation needs and skin profiles.
In the botanical space, Croda Beauty is taking a more elevated, sensorially driven approach with the introduction of Malvallin™, a new premium active ingredient, positioned as a future icon in luxury skincare.
This exceptional botanical active is designed to support skin longevity with multi-layer efficacy, enhancing facial attractiveness, promoting naturally fuller contours, and restoring youthful harmony so that skin appears smoother, more radiant, and subtly sculpted.
Returning to the spotlight, the Heliami™ range returns with exciting new developments. Building on its successful launch, it now features new hair care performance and six additional products. Combining organic French sunflower oil with carefully selected botanicals, it delivers both formulation excellence and on-trend storytelling.
Within hair care, Croda Beauty continues to push the boundaries of repair and performance with KeraBio™ K31, a biotech-powered biomimetic bond builder delivering pure, potent performance. Engineered for a vegan keratin recharge, it penetrates the cortex to form durable bonds with peptides through seamless biomimetic integration. The results are definitive: KeraBio K31 leaves hair 100% stronger than the leading commercial bond builder.
Beyond the lab, consumer data confirms hair looks and feels healthier, with noticeably less breakage and improved manageability. Inspired by nature and perfected by synthetic biology, KeraBio K31 doesn’t just repair; it recharges. Reinvent your hair with KeraBio K31.
Complementing this is HydroAvena™ HpO, a plant-based complex derived from oat that delivers both function and sensorial enhancement. With benefits spanning both skin and hair, it supports skin suppleness and elasticity, and microbiome balance while also elevating the consumer experience, amplifying fragrance bloom to leave a soft, lasting sensorial experience.
In skin care and sun care, Croda Beauty is focusing on multifunctional technologies that combine exceptional performance with formulation elegance. The award-winning Natrineo™ CR8 enables the creation of complex WOW emulsions with a single ingredient, opening up new possibilities for advance skin care textures and delivery systems.
Meanwhile, Crodabond™ CSN already known for its multiple benefits in haircare has recently been proven to enhance the film-forming properties of sunscreen systems. By boosting SPF and UVA protection by up to 111% in sunscreen formulations, Crodabond CSN can improve the performance of sunscreens using both organic and inorganic filters, without compromising sensory appeal.
Alongside this is the NatraGem™ E rangeof 100% natural, vegan-suitable, and robust PEG-free emulsifiers that offers formulation versatility with tailored textures. Whilst supporting SPF enhancement, the Natragem E range reflects growing demand for high-performance, naturally derived solutions.
Innovation in mild cleansing is also in focus with Adinol™ CT-30 DS, a sulfate-free surfactant. This pourable, liquid taurate presents an easy-to-use solution to those looking to deliver a rich, luxurious foam suitable for all skin types.
Parfex and Iberchem will be present on booths 2J120 and 2K110 respectively at in-cosmetics this year, but you can also experience their fragrances on the Croda Beauty stand as part of our full-solution offering within our featured formulations.
To find out more about Croda Beauty at in-cosmetics, to download our focus products sheet, and/or to book a meeting in advance of the show, click here
