Julep, a Seattle based colour and skin care brand, is storming ahead in the multitasking skin care category with a what it claims to be the first ever DD Creme and DD Concealer.
The DD or “Dynamic Do-All” products contain more coverage than a BB cream and more benefits than a CC cream. Both products aim to tackle the signs of ageing, while reducing lines and balancing uneven tone. The DD Creme contains Matrixyl Synthe’ 6, to help reduce fine lines and plump skin; malvaceae lipid extract, to promote a radiant and healthy glow; Synthe’ 6, which includes hibiscus s. and olive to hydrate; and SPF25 protection. Meanwhile, the DD Concealer contains synovia HR (Hexylresorcinol) to even and brighten skin tone; as well as granpowder lumiere powder, a soft focus powder that scatters light and helps conceal wrinkles and minimise pore appearance.
Jane Park, CEO and founder of Julep, said: “Julep broke into the beauty space through our Maven program when we began including beauty exclusives like Julep mascara and lipstick for our subscribers to enjoy with their nail color. We’ve received an overwhelming number of requests to broaden our reach in beauty and a response to the multitasker make-up trend seemed a great place to start. Our loyal Mavens have inspired us to create truly revolutionary products we believe in, including the new DD Creme and Concealer.”