Available until 3 March, consumers who purchase the EL&N x Anua Honey Glaze Cake (£8.50) – a coconut frangipane layered with honey, peach jelly glaze, peach mousse and white chocolate ganache – will also receive an Anua skin care duo worth £46.
The duo comprises Anua’s 7 Rice Ceramide Hydrating Barrier Serum and Rice 70 Glow Milky Toner.
Four of EL&N’s café locations across the UK will take part in the activation: New Street in Birmingham, as well as London’s Wardour Street, Brompton Road and Park Lane sites.
Tori Kim, Global Representative for Anua, told Cosmetics Business: “Anua has been focused on building meaningful, experience-led touchpoints in the UK market, while EL&N has become synonymous with culturally relevant, beauty-driven café experiences.
“We wanted to partner with a best-in-category name within food and beverage (F&B) for a larger scale activation that would feel elevated, premium and genuinely exciting for consumers.
“The timing felt right to create something that bridged Korean skin care and lifestyle in a way that
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