Pure Beauty

DIY nails, mental health and at-home treatments: How the cost of living crisis is changing beauty routines

Published: 8-Nov-2022

Financial challenges are forcing consumers to rethink their skin and make-up habits, but there are some categories that are worth the splurge. Pinterest's Head of Beauty, Tom Spratt, explores

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"The financial pressures faced by consumers are resulting in the re-evaluation of how they spend their money, leading to a shift in what they value as ‘luxuries’ and ‘wants’.

When it comes to beauty, this lifestyle adjustment is showing up in a rise in people taking their beauty regime into their own hands.

This is a trend that we’re seeing increasingly

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