Pure Beauty

Laid-back beauty routines are in. Should the salon sector worry?

Published: 29-Nov-2023

Tom Spratt, Head of Beauty at Pinterest UK, explores what trending minimalist skin and hair routines means for professional beauty businesses

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"Beauty minimalism is back, and no doubt here to stay as we look to trends in 2024 and beyond. These minimalist trends have started to take over all aspects of beauty regimes, from make-up and skin care, to hair and nail care - sometimes less is more, right? 

And despite being an unlikely player in the realm of more simplistic beauty, professional beauty plays an important role in the world of beauty minimalism.

Those who aren’t quite ready to brave the

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