'Beauty dupes aren’t for everyone. The connection between luxury and consumers is extremely strong'

Published: 29-Aug-2023
Retail Marketing

Pinterest's Head of Beauty Tom Spratt explores the power of beauty dupes and how their luxury counterparts can combat the price differences

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Everyone has a beauty product they can’t live without - whether that’s the perfect lipstick shade for your skin colour, or the moisturiser that genuinely works for your skin type.

Whilst brands reap the rewards from repeat purchases of their most popular items - the underdogs are coming in strong with replicas at a fraction of the cost. This is what is called a ‘dupe’. 

Across Pinterest, millions of beauty-lovers

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