Dr. Jart+ unveils K-pop stars Enhypen as first global ambassadors

By Julia Wray | Published: 31-Oct-2023

The ‘Supercharged repair Cicapair’ campaign will see band members undertaking challenges which Dr. Jart+’s Cicapair line can help solve

Skin care brand Dr. Jart+ has onboarded its first-ever global ambassadors, members of K-pop band Enhypen. 

The Estée Lauder companies-owned K-beauty brand will debut its partnership with a new campaign called ‘Supercharged repair Cicapair’. 

The campaign will show each member of Enhypen trying to solve a unique challenge, tied to a skin care benefit that Dr. Jart+’s Cicapair line can help solve. 

Boyband Enhypen is made up of members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-ki, and burst onto the music scene with the mini-album ‘Border : Day One’, in 2020. 

“Dr.Jart+ brings joy to its community through its high performance skin care and whimsical, engaging campaigns,” said Dr Jart+ Global Brand President Christopher Wood.

“Enhypen is the ideal inaugural global ambassador for Dr.Jart+. 

“Together we share passion for innovation, art, creativity and great skin.”

The band added in a statement: “We are delighted and honoured to become the inaugural global ambassadors for Dr.Jart+. 

“We plan to reveal our most authentic and natural selves with Dr.Jart+. 

“We hope our fans around the world join us in our excitement about this partnership, with much more to come soon.”

The campaign complements the launch of a new Dr. Jart+ Cicapair line, which now includes a potent ‘cica complex’, based on Centella asiatica, with additional ingredients such as moisturising allantoin and the brand’s cooling CoolSonic Technology. ​​

The new Dr.Jart+ Cicapair line launches this month in South Korea, before rolling out to China in December 2023, and markets across the US and Europe in the first half of 2024. 

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