The Egyptian bath, shower and soap sector is growing in retail value, and will be worth US$230.6m in 2016, according to Euromonitor International, up by 16% since 2015.
But overall, sales growth in this segment is sluggish due to the country’s continued relatively slow economic growth (forecast for 3.3% by the World Bank for 2016), political uncertainty and low purchasing power. The market, which is
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