Elemis is the first-ever skin care partner of the Aston Martin Aramco Formula 1 team.
The multi-year deal between the two British brands aims to “promote inclusivity within the world of Formula 1”.
This follows a study by measurement firm Nielson which indicated that 41% of the sport’s fans are women, while the fastest growing fanbase is females aged 16 to 24.
Elemis will offer an array of exclusive services at the international racing sport.
This includes ‘pit-stop’ treatments that promote wellbeing at the Aston Martin Aramco Paddock Club Suite.
An Elemis spa experience will also be activated on board the Aston Martin Aramco luxury yacht at the Monaco Grand Prix in May.
"As a brand synonymous with innovation and excellence, Elemis is a natural partner for us as we move into the 2025 season,” said Jeff Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team.
“[It] marks a significant milestone in how we connect with our fans, and I am eager to see it open up new opportunities for both organisations."
An edit of limited-edition Elemis product collections will also be launched.
Sean Harrington, co-founder and CEO of Elemis, said the collaboration marks a “meaningful” milestone for the company.
“As we kickstart this multi-year partnership uniting our two iconic brands, both rich in British heritage, we set out with the same mission: to expand the limits of performance and innovation on a global stage,” said Harrington.
“This value-driven partnership… demonstrates how two leaders and innovators in our respective fields can work together to shift perception, empower others and create an unrivalled lifestyle experience.
“Both Elemis and Aston Martin Aramco have the hunger to win.”
Elemis is not the only brand that has tapped into the rising marketing power of beauty-sport partnerships.
LVMH has also become a Global Partner of Formula 1 in a new ten-year agreement.
Meanwhile, Sephora has been named beauty partner for the Unrivaled women’s basketball league.
e.l.f. Cosmetics has also signed on to be the first beauty sponsor of the largest US high school girl's wrestling competition – Wonder Women of Wrestling Varsity Tournament.