British brand Elemis has launched a make-up remover in response to the growing trend toward longwear make-up.
The new White Flowers Eye & Lip Make-Up Remover is said to gently remove make-up, including waterproof mascara, without causing skin sensitivity. The bi-phase formula blends several key ingredients including white water lily to tone and refresh the skin, along with white tea to soothe tired eyes, marine spring water and vitamin B5 to stimulate repair and moisture in the skin. The make-up remover launches this month, priced at £19.