Supermodel and entrepreneur Kendall Jenner has been named as Emporio Armani’s new Global Fragrance Ambassador.
The announcement comes ahead of the launch of Power of You, a new fragrance from the luxury brand.
Jenner stars in the campaign for the scent, with a teaser dropping on the brand’s Instagram page earlier today (6 January).
The campaign video, directed by Gordon von Steiner, sees Jenner glide across the dance floor to Underworld’s ‘Born Slippy’.
Launching on 20 January, the fragrance was approved by designer Giorgio Armani prior to his passing in September 2025.
The scent blends passion fruit with vanilla and frangipani for a luminous yet grounded fragrance.
“Joining the Emporio Armani family was a total no-brainer,” said Jenner in a statement.
“I have always loved that they empower you to just be who you are.
“The Power of You scent is everything – it is magnetic, rich, and feels really sensual.”
In her new ambassador role for Armani, Jenner joins the likes of British actor Nicholas Galitzine and actress Sydney Sweeney.
The model is also a brand ambassador for beauty and wellness technology brand Therabody.