Exclusive: Lush opens Barbie-themed pop-up in collaboration with Mattel

By Amanda Pauley | Published: 10-Aug-2023
Body Care Colour Cosmetics Skin Care Retail Marketing

Tapping into Barbiemania, the British beauty brand’s London activation will run for six weeks and sell its limited edition Barbie X Lush collection

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Lush has opened a Barbie-themed pop-up in London in a licensed collaboration with doll maker Mattel. 

The beauty retailer’s activation in Soho taps into Barbie nostalgia with a “quintessentially pink” space set up like part of one of the doll’s nineties dream houses.

It stars a vintage TV, boombox and mobile phone, alongside a retro fridge stocked with pink drinks and beauty product play areas in the form of a dressing table and shower area.   

“Think Barbiecore, vintage Barbie and

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