Face the Future is launching an ‘On The Road’ pop-up next month to showcase the latest summer beauty trends and innovations.
The online beauty retailer’s “immersive roadshow” will take place in four UK cities between 15 and 20 August to “captivate beauty enthusiasts”.
The brand’s purple van pop-up will showcase a variety of prestige beauty brands, including Dermalogica, Bioderma, HydroPeptide and La Roche-Posay.
Complimentary La-Roche Posay skin care consultations will be on offer as well as a chance to win beauty prizes worth up to £100 via the brand’s ‘Spin The Wheel’ game.
Beauty samples will also be given out to visitors.
“Not only is this a celebration of beauty, and a platform to showcase some of the latest trends and products, but it provides us with a really exciting opportunity to meet and engage with existing and potential customers on a face-to-face basis,” said Julia Barcoe-Thompson, co-founder and Director at Face the Future.
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“We are proud to be a thriving e-commerce business, but this also means that we do not often get much of a chance to connect with our customers on such a personal level.
“This activity provides us with the perfect opportunity to get out, talk, listen, provide some advice and guidance, answer questions and actually thank our customers.”
Face the Future’s van will stop at Briggate High Street in Leeds on 15 August and Manchester’s Piccadilly Gardens on 16 August.
It will also pop-up at Rotunda Square in Birmingham on 17 August and London’s St Martin-In-The-Fields from 19 to 20 August.
There has been a sleuth of beauty pop-ups appearing in London lately.
Cosmetics brand NYX launched a Barbie-themed pop-up this month ahead of The Barbie movie release.
Skin care brand Tatcha hosted a Japanese forest bathing-themed activation to promote its new body care collection.
Lush, meanwhile, opened a Wes Anderson-themed pop-up based on the filmmaker’s latest movie Asteroid City.
Read more:
- Meet the Buyer: Face the Future on its expansion into hair care
- The pop-up opportunity that brands have been missing
