A mainstay of make-up, complexion products are getting a rethink, with newly launched skin tints and foundations delivering inclusivity and flexibility via new packaging design innovations.
“This is a category that has not generally seen novel updates to its major formats until relatively recently,” says Mallory Huron, Director of Beauty & Wellness at trend forecaster Future Snoops.
Enter beauty brands Refy, Selena Gomez’s Rare Beauty and Clarins.
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Refy’s Skin Base stands out from the crowd as it allows you to push the product up so it dispenses directly onto a built-in palette, creating a mess-free application.
Designed in-house, the tint is dispensed via a push pump onto a lightly curved cylinder, from which users can pick up the product with a brush or fingers.
“[Skin Base] is a world-first design that we developed closely alongside our community,” says Danielle Wood, Product Director at Refy.
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