When L’Oréal Paris decided to update its best selling and category-leading Revitalift Filler Hyaluronic Acid anti-wrinkle serum, it was not just the formula the beauty giant placed under the microscope.
Yes, it now contains PDRN, the hot K-beauty ingredient of the moment. But the sku’s classic pipette dropper has also been replaced with a syringe-like precision applicator.
With undoubted shelf appeal in the increasingly crowded market for science-backed skin care, the upgrade also delivers a more precise dose.
“We wanted the packaging to reflect the science and high-performing formulation, while also feeling more premium,” Arnaud Fuchs, Global Marketing Project Manager at L’Oréal Paris, tells Cosmetics Business.
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