Gavin and Stacey actress, Joanna Page, to be the new face of Superdrug

Published: 1-Oct-2010

Welsh actress to star in the retailer’s new advertising campaign, Take Another Look

Tonight sees the debut of Superdrug’s first television advertising campaign for over ten years. The campaign, which will run throughout the key autumn trading period, was created for Superdrug by London agency HMDG. Joanna Page will also appear in radio adverts for the campaign.

John Messum is HMDG’s creative director: “Superdrug’s return to TV advertising after an absence of ten years is long overdue – but now Superdrug is back. Superdrug is changing and we’re very excited to be the ones asking people to take another look.”

And Dan Jarvis, head of marketing for Superdrug, added: “Our aim is to be the best in everyday accessible beauty and the new campaign has been created to encourage the country to come into our stores and take another look.”

New ranges launching for the retailer later in the year include a celebrity nail range from nail expert Andrea Fullerton and cosmetics and gift ranges under the Accessorize and Glee brands.
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