Giorgio Armani Beauty is preparing to introduce a new primer, which is designed to suit every skin shade.
The Luminous Silk Hydrating Primer (£34) features a hydrating blend of shea butter, rice brand and glycerin to leave skin feeling comfortable, soft and supple, according to the brand.
Crystal-encapsulated pigments also reflect and capture the light, which helps sculpt the face and blur imperfections.
Customers can apply before foundation to give a luminous finish, over foundation to give a dewy look or over lipstick to help define lips.
The product will be available across the UK from 14 August exclusively at Selfridges.