Hailey Bieber, the model and wife of Justin Bieber, has officially launched her long awaited skin care brand Rhode.
The supermodel’s range features a Peptide Glazing Fluid, a Barrier Restore Cream and a Peptide Lip Treatment.
The launch has also struck a chord with devoted fans, with the brand’s Peptide Glazing Fluid completely selling out on the first day.
Customers must now join a waiting list to get a chance at ordering the Peptide Glazing Fluid.
Bieber, who popularised the glazed donut look trend, said her products “will always be edited and intentional” when speaking about the launch.
“I live by a collection of edited essentials — one really good coat, or one really good moisturiser that works perfectly for me and that I’ll always come back to,” the 25-year-old added.
Rhode’s Instagram page gained over 200,000 followers when she first created the account, according to Forbes.
The skin care range can be bought directly through Instagram, as well as on rhodeskin.com, with prices starting from US$16.
A long awaited launch
Rhode’s launch comes after months of speculation.
The social media personality first filed a trademark for a beauty brand called ‘Bieber Beauty’ in April 2019, but the application was rejected over confusion with her husband's business.
A successful trademark application was completed in 2021 for 'Rhode', the 25 year old's middle name.
The trademark covers an extensive line of products from skin, body and hair care skus, cosmetics and personal care products to aftershaves, colognes, sunscreens and tanning oils.