Hairstory shakes up C-suite to fuel next phase of growth

By Amanda Pauley | Published: 28-Jul-2023

Harley Butler has been appointed CEO of the hair care brand, alongside three other leadership position announcements

Hairstory has unveiled a suite of senior leadership appointments to boost the brand’s expansion plans. 

Harley Butler has been appointed CEO and will focus on capitalising on the hair care brand’s “exponential growth”.

Hairstory, which develops products without detergent to cut back on overwashing, has reported a 190% increase in revenue over the past three years.

Its employee count has also soared 50%.  

Butler is tasked with building on this momentum, boosting the brand’s awareness with consumers and the hairstylist community.

He has more than 20 years experience scaling high-growth businesses to new levels.

Previous leadership positions include CMO at marketplace Shipt, which was acquired by US retailer Target, and Global Manager at Adobe Creative Cloud Subscription.

Butler replaces former Hairstory CEO and co-founder Eli Halliwell, who will remain on the board as Executive Chair. 

Beauty industry veteran Dina Rosenbloom has been named CMO.

Her career history includes working as Senior Vice President for Creed Fragrances, North America, for 11 years. 

Larissa Rhodes, formerly Vice President of Professional Sales at Olaplex, has been appointed Hairstory’s Vice President of Sales. 

During her time at Olaplex, Rhodes doubled the North America professional sales business.  

Stephanie Savidge has been appointed Hairstory’s Design Director.

She has more than a decade of experience in luxury beauty, having worked for the likes of L'Oréal’s Luxe and Unilever’s Prestige divisions. 

"Hairstory's commitment to empowering creatives and delivering exceptional results positions each strategic hire as a driving force in the organisation," said Butler. 

"We look forward to continuing to lead the no-shampoo movement, expanding our hairdresser network and furthering our sustainability efforts. 

“Particularly around product and packaging innovation."

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