HallStar updates website to encourage international visitors

Published: 2-Jul-2008 Featured companies: Hallstar

Speciality ingredients company HallStar has enhanced its corporate website in a drive to encourage more international visitors. As a result all product data sheets are now available in English and another 22 languages.

Speciality ingredients company HallStar has enhanced its corporate website in a drive to encourage more international visitors. As a result all product data sheets are now available in English and another 22 languages.

The company says that formulators, marketers and managers in countries including Japan, Sweden, Russia and China can now read product descriptions, properties, features and benefits of a HallStar product in their native language.

“Our global businesses in personal care and polymer additives are growing as more and more companies turn to HallStar for specialised solutions that improve the performance of their products, says John Paro, president and ceo, HallStar. “Our customers are constantly looking for ways to enhance and improve the performance of their products.”

To use the new translation system, log onto www.hallstar.com and select a product category. Users can search by industry or product name and can then click on their national flag to translate the data.

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