According to Euromonitor International, the market size of Japan’s hand and nail care category combined amounted to US$343.20m in 2015. In terms of growth, hand care increased by 2% and nail products by 1.5% from 2014, which is fairly minimal growth compared to
Hands and Nails, Japan, 2016
Japan is the largest professional nail care products market in Asia and are well known for their cute and quirky nail art
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Think locally: Strategies for success in Southeast Asia's beauty markets
Southeast Asia comprises lucrative but very diverse beauty and personal care markets, so targeted approaches are recommended for brands eyeing this region, as Reena Karim-Hallberg, Michael Tatarski, Poorna Rodrigo and Jens Kastner write
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