HCP are always innovating and anticipating their customers’ needs to bring them fashion-led finishing solutions. At Luxepack Monaco this year, they will be showcasing AW16/17 trends; a handpicked selection of HCP stock products decorated with their latest, fashionable finishing techniques.
Sheer Luxe
‘Sheer Luxe’ takes direction from the exposed fragility within scanning, which dictates honesty and transparency for packaging and materials. Soft, tonal hues enable sheer blends of colour with pearlescent and iridescent finishes providing subtle luminance. Translucent floral images and gradient effects seem to glow, creating an illusion of depth.
Upbeat
‘Upbeat’ embraces a time to play and experiment, reinventing creativity and driving beauty innovation. Dramatic colour contrasts within a primary palette are shown with high-gloss or matt finishes for ultimate impact. Typography is brushed and loud, while energetic patterns mix with rebellious images for a cheeky cut ‘n’ paste aesthetic.
Wild Soul
‘Wild Soul’ is inspired by the power of the elements, as both a source of respite and a challenge to conquer. For skincare, the harsh winter requires a combative approach, while packaging features stone and liquid effects with macro-shots of dramatic natural textures and double-exposure imagery in a soothing yet strong palette.