Head & Shoulders is taking consumers back to school as it opens the doors to the Derma X Pro Scalp School pop-up.
The activation, taking place at NoHo Studios in London, UK, on 30 and 31 October, aims to educate consumers about their own scalp health.
The Procter & Gamble-owned hair care brand will spotlight its new DermaXPro Density & Growth range at the event.
“The new four-step Derma X Pro Density & Growth collection is formulated to address the underlying causes of thinning, density loss and a compromised scalp environment,” Matt Farrow, Senior Brand Manager, Head & Shoulders UK&I, told Cosmetics Business.
“At a time when scalp care is gaining momentum and more brands are entering the conversation, The Scalp Care School gives Head & Shoulders an opportunity to remind consumers why we are leaders in this space.
“The Scalp Care School activation pro
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