How can I keep my brand’s heritage and history alive?

There are two key factors to making a historic brand succeed in a modern-day market – efficacy and a point of difference. The history of the brand is a great way to engage with the consumer. The history of a brand is a huge part of the brand’s equity, although there are a couple of successful brands today that are associated with certain parts of history that do not have positive connotations, and so they choose to focus on other elements of their core brand values.

Pommade Divine was a staple in Victorian Britain because it was efficacious and multi-tasking. No family would be without Pommade Divine: it was as key a product for them as flour and grain. When relaunching Pommade Divine, we have kept true to its recipe, core values and launched at an accessible price point so that it can be re-established as a universal must-have skin care product.