Career advice: How I became Managing Director of Kering Beauté UK and Ireland

By Amanda May | Published: 10-Mar-2025

In partnership with CEW UK, Sarah Lynn reveals her rise to the top of the French luxury goods group, which owns fragrance brand Creed

You need to be a subscriber to read this article.
Click here to find out more.

With more than 20 years industry experience, Sarah Lynn knows a thing or two about beauty.

The seasoned executive is currently serving as Managing Director of Kering Beauté UK and Ireland – the UK and Ireland segment of the French luxury group which netted €323m in revenue 2024.

Kering Beauté created its beauty division in 2023 to develop the beauty arms of its Bottega Veneta, Balenciaga, Alexander McQueen, Pomellato and Qeelin houses, and then acquired luxury fragrance house Creed in June that year. 

The luxury goods group created the division to support the mentioned brands in developing within the beauty category, said to be ‘a natural extension of their universe’.

Below, Lynn charts her career journey and shares the essential skills a cosmetics industry professional needs to posess to make it to the top of a company like Kering Beauté.

She also reveals the business lessons she has learned throughout her career, having held leadership positions at several beauty giants, including VP of the Retail Channel at Estée Lauder Companies and Brand General Manager at Too Faced Cosmetics. 


Tickets are on sale for the 2025 Pure Beauty Global Awards. This year, the awards feature exciting new categories and refreshed judging criteria, showcasing even more groundbreaking achievements. Join us for an afternoon of celebration and at The Waldorf hotel, London, on 8 May. 


Tell us about your first job in beauty

My first job in the industry was as a Counter Manager for a brand and it was just me and one part-timer.

We loved the preparation for the ‘bonus time’ and seeing how this supported us to excel and stretch our targets.

I loved the ability to sit customers down to

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like