How the Yuka app is changing consumer and brand behaviour

By Lynsey Barber | Published: 8-May-2025
Ingredients Sustainability Digital

Beauty shoppers have a growing interest in what's inside the products they buy – apps like Yuka are fulfilling that need. But what does that mean for brands?

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Pick up almost any mainstream beauty product off the shelf and you can find out if it’s ‘good’ or ‘bad’ with just a scan of the bar code.

First launched in France in 2017, and now available in 12 countries, the Yuka app has more than 65 million users and currently sits at number one in Apple’s health and fitness category on the app store.

It claims to analyse around 12,600 ingredients that can be found in more than two million cosmetics products, with the goal of helping consumers “make better choices for their health” as well as compelling manufacturers “to improve the composition of their products”.

But what exactly is ‘good’ and bad’, according to Yuka?

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