- BASF will reveal new concepts that fulfil consumers’ emotional and functional needs
- The BASF offering on display will feature new ingredients for various market segments
- BASF experts will share their in-depth knowledge in workshops and innovation seminars
At this year’s in-cosmetics show, taking place on April 1-3 in Hamburg, Germany, BASF’s Personal Care business will showcase its comprehensive product portfolio, including new ingredients and innovative concepts, at booth 4J30. Developing solutions for the personal care market, the real lives of consumers and their innermost wishes have been a source of inspiration for BASF.
Solutions that cater to emotional and functional desires
At BASF’s booth, visitors are invited to experience new concepts and products that take this innovative approach one step further. Based on a validated typology system to identify different consumer personalities, BASF supports customers to create brand and product experiences that meet deep rooted consumer needs. Jan-Peter Sander, Senior Vice President Personal Care Europe, explains: “With the development of the brand Care CreationsTM, we are taking a more and more science based approach to explore real consumer needs. This is how we combine our core strengths market empathy and science excellence.”
Hair styling ingredients for increased performance
BASF’s Personal Care business is continuously striving to improve the performance of its hair care ingredients. At in-cosmetics, the team will present one of its latest innovations in this segment: the next generation of styling polymers, which are ideal for use in different kinds of styling applications and offer superior performance compared to benchmark products. Another high-performance ingredient on display will be a thickener without preservatives that boosts the styling power of formulations. BASF will also showcase concepts that focus on creating innovative textures in hair styling products, such as matt wax and salt spray.
Hair color shades that stand out
With an increasing number of people worldwide looking to preserve their youthful looks or changing their hair color according to mood, the hair color market in particular holds many opportunities for manufacturers. BASF’s cationic hair dyes help its customers to create colors that really stand out. At in-cosmetics, BASF will launch a new blue hair dye that enables vibrant colors – from very light to intensely dark blue, from natural to fashion shades. It offers high tinctorial strength at low dosages, and good color fastness when washed.
Reviving the skin’s youthful luminosity with new root extract
BASF will present a plant root extract for the cosmetic active ingredient segment that is able to stimulate the synthesis of two structural compounds that are key to the integrity and homeostasis of the skin. It supports the skin’s cohesion and structure, and helps strengthen its vascularization system. This means the skin surface is refined and smooth, and optimally reflects light – making it appear more youthful and luminous.
Meet the BASF experts
Over the course of in-cosmetics 2014, BASF experts will share their specialist knowledge and market insights.
For more information on the free accessible innovation seminars or for booking a workshop of your interest, please visit the official trade show website under
www.in-cosmetics.com.
