Indena’s website undergoes redesign

Published: 5-Apr-2012
Ingredients Finance

Company embraces social media


Indena, a company dedicated to the identification, development and production of active principles derived from plants, has redesigned its website to improve customer and stakeholder relations.

Indena.com has been revamped and now includes a faster search engine and single click access to all the main sectors of activity including pharmaceutical, health-food, cosmetics and partnership. It also features bigger pictures, simpler fonts, universally recognised icons and allows content-sharing across social networks. From the website users can navigate to the company’s YouTube channel, Flickr account and LinkedIn profile.

Christian Artaria, marketing director and head of functional food development, said: “New technologies represent a big opportunity for a global company like Indena to be interactive for prospect clients, researchers and journalists around the world.”

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