Indu, the teen skin care brand, has extended its partnership with UK Teens Unite Fighting Cancer to become an Official Partner.
The UK-founded premium entry-level beauty brand will support the charity, founded in 2007, in helping teens and young adults living with or in remission from cancer.
Teens Unite provides long-term support to teens aged between 13 and 24 year olds through tailored activities, which include skin care workshops that Indu has previously hosted.
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The fully-fledged partnership will see Indu continue to host these in-person and digital workshops, and offer affected teens invitations to the brand's community events.
The official tie-up with the charity made perfect sense for Indu, which has always been “open to partnerships that align with our core mission of championing teens”, Sophie Bryant, Brand Marketing Director at Indu, told Cosmetics Business.
“Teens Unite reached out to us, and we were immediately inspired by the incredible work they do and the values they stand for.
“It is hard to comprehend what the teens in their community are going through, so any opportunity to bring moments of joy and connection into their lives is incredibly meaningful to us.
“With our support, we hope to help Teens Unite continue their mission of empowering young people to live positively with and beyond cancer.”
The partnership is also a reflection of how beauty brands have a “real responsibility to use their platforms for good”.
Bryant continued: “When you are speaking directly to young people, it is important to stand for something that genuinely supports their values and speaks to them beyond products.”
What else can be expected from Indu and Teens Unite’s official partnership?
A key part of Teens Unite’s work is helping young people transition back into everyday life during remission.
“Many have experienced long periods away from school, friendships and typical teenage life, which can make that return feel overwhelming,” explains Bryant.
“Through this partnership, we want to create moments that help them feel reconnected, confident and inspired.”
As part of the partnership, Indu will host skin care masterclasses, mentorship opportunities, creative workshops, and even give teens a voice through content creation, product testing and input.
The brand is also planning volunteer days, where its team can support Teens Unite directly, whether that is helping at events or simply being an extra pair of hands when needed.
The partnership is currently open-ended, and Bryant said that the brand intends to support Teens Unite for as long as it can and “continue building a meaningful, long-term relationship”.
She concluded: “Watch this space for future partnerships as we are always looking for opportunities to collaborate with organisations that align with our values and support young people.
“Alongside this, a major focus for us is education as we continue to drive forward our mission to be the authority in teen skin.
“We have got some plans to ensure we continue to equip teens with knowledge that will hopefully help them build a healthy relationship with skin care.”
