Indu, the teen skin care brand, has extended its partnership with UK Teens Unite Fighting Cancer to become an Official Partner.
The UK-founded premium entry-level beauty brand will support the charity, founded in 2007, in helping teens and young adults living with or in remission from cancer.
Teens Unite provides long-term support to teens aged between 13 and 24 year olds through tailored activities, which include skin care workshops that Indu has previously hosted.
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The fully-fledged partnership will see Indu continue to host these in-person and digital workshops, and offer affected teens invitations to the brand's community events.
The official tie-up with the charity made perfect sense for Indu, which has always been “open to partnerships that align with our core mission of championing teens”, Sophie Bryant, Brand Marketing Director at Indu, told Cosmetics Business.
“Teens Unite reached out to us, and we were immediately inspired by the incredible work they do and the values they stand for.