Indu, the teenage beauty specialists, has raised £4m to fuel its next phase of growth in an investment round led by Unilever Ventures.
The British skin care and make-up brand will use the Series A funding to boost its physical presence in the UK and break into the US in 2025.
The financial backing follows Indu's debut bricks-and-mortar deal with Sephora UK in July.
“We have been really pleased and validated by our growth and awareness to date with our D2C business, [but] bricks-and-mortar retail is central to our growth strategy,” Indu co-founder and Executive Chair Aaron Chatterley told Cosmetics Business.
“The funds will primarily be used for
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