Initio Parfums Privés is opening its first-ever UK boutique on 2 April to accelerate its presence after reporting double-digit growth in coveted point of sales in the region.
The new store in London’s Covent Garden shopping destination will feature the French functional fragrance brand’s Feel Lab Experience, where, via headset technology, visitors can better understand their unconscious brain’s preference towards fragrance.
The bricks-and-mortar opening is part of Initio Parfums Privés’ plan to increase its presence in the UK fragrance market, due to consumer demand.
“Initio Parfums Privés is currently experiencing high double-digit growth in coveted point of sales in the UK, and in London in particular,” Patrice Béliard, CEO of Initio Parfums Privés, told Cosmetics Business.
“The brand is also benefiting from a global awareness that justifies the need for a permanent home in one of the biggest fragrance markets in the world.
For companies working on next-generation beauty solutions, the Cosmetics Business Innovation Awards provide an industry-wide platform to showcase and explain meaningful innovation. Entries open now!
“Covent Garden has rapidly emerged as London’s premier destination for luxury beauty and fragrance, known for its exceptional footfall, international appeal and strong commercial performance.
“Its unique blend of prestige and accessibility offers the perfect backdrop for Initio Parfums Privés’ first UK boutique.”
This is Initio Parfums Privés second standalone store worldwide – the first is in Paris – with the opening coinciding with the launch of
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.