Ipsy teams up with Pat McGrath for latest curated beauty box

By Austyn King | Published: 11-Oct-2023

The make-up artist and Pat McGrath Labs founder follows Alicia Keys, Halsey and Khloe Kardashian as guest curator

Ipsy, the beauty subscription service, has partnered with Pat McGrath on its latest curated beauty box.

Available next month, the limited edition Icon Box ($58) will feature eight products showcasing the British make-up artist’s beauty brand Pat McGrath Labs, alongside other brands.

They include Pat McGrath Labs’ Dark Star Mascara, Divine Rose Luxe Quad: Eternal Eden and MatteTrance Lipstick.

Tatcha, Drunk Elephant and Laura Mercier are among the other brands that will feature, and are said to have been hand-picked by McGrath.

"Make-up is all about self-expression, individuality, and exploration into your own creativity," said McGrath. 

"Each product in my collection is designed to empower individuals to create their unique beauty narratives. 

“My hope is that it encourages members to explore, discover, create, and just have fun."

McGrath follows the likes of Alicia Keys, Halsey and Khloe Kardashian as Ipsy’s celebrity guest curators.

The brand has also launched a TikTok augmented reality (AR) filter that allows consumers to virtually try on a Pat McGrath-inspired make-up look.

"Our entire Ipsy team was beyond excited to secure a true legend like Pat McGrath as our November Icon Box curator," added Kristy Westrup, Ipsy's SVP of Merchandising and Brand Partnerships. 

"Right away we knew we needed an unbeatable product assortment to match Pat's out-of-this-world artistry. 

“I'm so proud to say that this collection is delivering a strong dose of that Pat McGrath magic to our members."

The collaboration follows Ipsy’s merge with Boxycharm earlier this year into one beauty box subscription, combining Ipsy’s AI and customisation capabilities with Boxycharm’s brand portfolio.

Ipsy members can reserve their spot for the Pat McGrath Icon Box from 1 November.

Read more:

You may also like