HCT Packaging has helped Urban Decay create the container for its new Pocket Rocket Lipgloss.
Headed by Wende Zomnir and Amy Zunzunegui, the internal development team at Urban Decay together with HCT’s creative team designed each applicator top to feature an image of one of eight male models. Using lenticular technology the user can relieve said hunk of (most of) his clothing with just a flick of the wrist.
HCT has also designed the packaging for Avon Mark’s Flip For It, a colour cosmetics kit featuring an SAN/ABS outer case and a double sided rotating platform as well as teaming up with Taxi Cosmetics to create a mineral make-up extension marking HCT’s first foray into combined product formulation and packaging services.