Kao takes Japanese beauty into athleisure with new yoga brand and studio

By Sarah Parsons | Published: 27-Nov-2019
Retail Marketing

The owner of Molton Brown and RMK has ventured into natural beauty for its wellness inspired launch

You need to be a subscriber to read this article.
Click here to find out more.
Kao takes Japanese beauty into athleisure with new yoga brand and studio

The maker of Molton Brown and Bioré is capitalising on the athleisure beauty trend with the launch of a new skin care brand Athletia.

According to Japanese brand owner Kao, Athletia will

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Kao Group
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position

Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position

Read more
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Gym girl beauty is on the rise again as new-age sweat-friendly NPD hits the market With a plethora of new launches setting out to target fitness fanatics, discover how the gym girl beauty subcategory is working hard in 2026 while consumers work out
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Curated beauty boxes are making talent partnerships more authentic than ever before Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty is packed with jargon that the average person struggles to follow, finds report Insights from a survey commissioned by Caroline Hirons’ beauty brand Skin Rocks has highlighted an information gap in skin care, as consumers admit they struggle to understand buzzwords and jargon
  4. Refy teams up with Sephora to try and conquer the EU Refy’s entry into Sephora Europe in 13 countries marks the viral make-up brand’s biggest retail expansion to date

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position

Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position

The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
Body Care
Molton Brown opens 1970s-inspired ‘sanctuary’ store in London

Molton Brown opens 1970s-inspired ‘sanctuary’ store in London

The fragrance-focused brand’s new Broadgate store in London, UK, is inspired by its 1970s roots and is designed to feel like a sanctuary
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
K-beauty vs J-beauty: do Western markets want both?

K-beauty vs J-beauty: do Western markets want both?

K-beauty dominates shelves and TikTok feeds, while J-beauty has been building up decades of trust in the background. With both vying for attention, can the two coexist without competing?
Skin Care
Kao’s Sensai expands Asia presence with debut Indonesia store

Kao’s Sensai expands Asia presence with debut Indonesia store

The move forms part of Sensai’s global expansion plans and follows the opening of Molton Brown's debut store in Indonesia last year
Retail
Molton Brown opens debut store in Indonesia

Molton Brown opens debut store in Indonesia

The store features an interactive ‘fragrance playground’ and is located in Ciputra World Surabaya, a shopping destination in the country's second-largest city
Colour Cosmetics
Kate chooses Tokyo for debut global flagship

Kate chooses Tokyo for debut global flagship

The store’s location in Shibuya brings it closer to younger beauty shoppers and tourists visiting the commercial district in west Tokyo
You need to be a subscriber to read this article.
Click here to find out more.
Finance
Exclusive: The biggest beauty brands of 2024 revealed

Exclusive: The biggest beauty brands of 2024 revealed

Which cosmetics brand is this year’s most valuable? And why has the overall value of the top 50 players in beauty declined?
Subscribe now