Mona Kattan’s Kayali is expanding its hero House of Yum collection with Vanilla Cupcake | 108 to bolster its gourmand fragrance layering offer.
The Middle Eastern-inspired fragrance brand’s third Yum fragrance, a vanilla gourmand inspired by the “unmistakable scent” of a birthday cake, launches globally on 30 October and leans into the nostalgia trend.
It joins hero skus Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81 in the dessert-inspired collection as the brand continues to build out its fragrance empire.
“The Yum collection is all about indulgence, bringing delicious, dessert-inspired ingredients into perfumery in a playful yet elevated way,” Kayali CEO and founder Kattan told Cosmetics Business.
“With Yum Pistachio Gelato | 33 Eau de Parfum and Yum Boujee Marshmallow | 81 Eau de Parfum, we explored different expressions of that gourmand world.
“Gourmands are such an important part of Kayali’s DNA, so introducing a vanilla cupcake-inspired fragrance felt like a
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