In East Africa, Kenya’s use of personal care cosmetic products ranks third behind South Africa and Nigeria in sub-Saharan Africa, according to market analyst Euromonitor International. It said Kenyan beauty product sales were worth more than $260m in 2011 alone.
Kenya attracts investment
Use of beauty products growing at 5% annually
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Manufacturing
How the Middle East conflict is impacting the beauty industry
As the ongoing conflict continues to destabilise parts of the Middle East, writer Julia Wray explores how the beauty industry has been affected, how companies are navigating the war and the long-term impact of the conflict on the sector
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