Exclusive: Khloé Kardashian on her latest beauty business venture

By Alessandro Carrara | Published: 24-May-2024

The new collection created with Tatti Lashes includes a Strip Lash, Individual Day to Night Lash Duo and Curved Lash Applicator

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Khloé Kardashian’s career has been built through beauty, but the celebrity remains decidedly choosy when it comes to the brands she attaches her name to.

“I want to make sure that I am never misleading my audience,” Kardashian tells Cosmetics Business.

“The world is in hard times these days, and who I partner with has to be authentic or something that I can stand by.”

When it came to the launch of her debut false lash range with Tatti Lashes, however, Kardashian was fully confident

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