L'Oréal and P&G have got the power

Published: 4-Oct-2006


CoreBrand has produced its latest Brand Power Index, measuring companies' reputations based on familiarity and favourability. It comprises investment potential, perception of management and reputation.

L'Oréal tops the chart for the toiletries and household products industry, growing 20% over the last three years and raising its brand power by ten points. P&G also holds a dominant position and moved up five points.

Kimberly Clark, Colgate Palmolive and Estée Lauder each increased their brand power by six points, Revlon gained five points and Avon put on just one point. Unilever and Alberto-Culver saw their brand power drop three points.

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