Tropic Skincare has partnered with This Morning Television Presenter Alison Hammond, marking the beauty brand’s first-ever Celebrity Ambassador.
Hammond, crowned ‘the nation’s favourite broadcaster’ by The Independent, chose to partner with the UK skin care brand to encourage women to embrace their natural beauty and take on-board a healthier approach to skin care.
‘The Alison Edit’ has been created to support women struggling with skin-related issues, following research by the brand’s The Confidence in Beauty Report which revealed that 39% have experienced an immediate negative reaction when looking in the mirror.
Furthermore, 58% of women stated that issues and concerns regarding their skin frequently stop them from being photographed.
Struggling with sensitive skin-related issues herself, Hammond stated she is embarking on her own skincare journey with her new edit.
The television presenter, who grew up using steroid creams to manage her eczema-prone skin, solely collaborated with Tropic to aid other women in a similar position to her.
“My relationship with skin has not always been easy,” said Hammond.
“Since I started using Tropic Skincare, caring for my skin has become such a lovely part of my daily routine.
“Their products are so gentle, they feel beautiful to use and they have helped me focus on having healthy, radiant skin, which to me is so much more important than chasing perfection.”
These values also align with Tropic’s founder and CEO, Susie Ma.
Ma started her business at age 15 and stated she has always strived for healthier, naturally-sourced, nutrient-rich products that protect the skin.
“At Tropic Skincare, we have never believed skin care should be about chasing perfection,” said Ma.
“Everyone deserves products that nourish, protect and celebrate their natural beauty.
“Alison has been on her own skincare journey and represents everything we love – warmth, honesty and authenticity.”
In celebration of becoming the brand’s first Celebrity Ambassador, Hammond toured the brand’s multimillion-pound Croydon headquarters.
Related content:
- How Tropic founder Susie Ma grew from a market stall to multi-million-pound beauty powerhouse
- Tropic Skincare’s Susie Ma named in The Sunday Times 40 Under 40 rich list
- Tropic Skincare founder Susie Ma lands £20 million payout after Lord Alan Sugar buyback
- Boss expands Bottled franchise to women’s fragrance and taps ‘powerhouses’ for the campaign
- Valentino Beauty taps Dakota Johnson and Alexander Skarsgård as faces of ‘new fragrance era’
- Merit Beauty taps Girls star Jemima Kirke to front tubing mascara campaign
